7.2 Organization
Business Plan Outline
1.0 Executive Summary
   1.1 Mission Statement
   1.2 The Enterprise
   1.3 Key Personnel
   1.4 The Market
   1.5 The Offering
   1.6 Marketing Strategy
   1.7 Competition
   1.8 Projections
   1.9 Resource Requirements
   1.10 Key Issues
2.0 The Enterprise
   2.1 Objectives
   2.2 History
   2.3 Organization
     2.3.1 Key Personnel
     2.3.2 Personnel Count
   2.4 Operations
   2.5 The Future
3.0 The Market
   3.1 Market Segments
   3.2 Prospects
   3.3 Prospect Objectives
   3.4 Segmentation
   3.5 Size
   3.6 Environment
   3.7 Alternatives
4.0 The Offering
   4.1 Description
   4.2 Market Status
   4.3 Value
   4.4 Cost to Produce
   4.5 Support
5.0 Marketing Strategy
   5.1 Targets
   5.2 Image
   5.3 Promotion
     5.3.1 Internet Web Site
     5.3.2 Publicity
     5.3.3 Advertising
   5.4 Pricing
   5.5 Sales
   5.6 Distribution
   5.7 Logistics
   5.8 Support
6.0 Competitive Analysis
7.0 Development Program
   7.1 Objectives
   7.2 Organization
   7.3 Market Status
   7.4 Schedules
   7.5 Technology
8.0 Operations / Production
   8.1 Organization
   8.2 Suppliers
   8.3 Sub-contractors
   8.4 Technology
   8.5 Quality
   8.6 Inventory
9.0 Investment Capital
   9.1 Initial Funding
   9.2 Use of Funds
   9.3 Return on Investment
10.0 Historical Financials
   10.1 Income Statement
   10.2 Balance Sheet
   10.3 Cash Flow
11.0 Financial Projections
   11.1 Year One Income Statement
   11.2 Year Two Income Statement
   11.3 Five Year Income Statement
   11.4 Year One Cash Flow
   11.5 Year Two Cash Flow
   11.6 Five Year Cash Flow
   11.7 Balance Sheet
12.0 Financial Alternatives
   12.1 Best Case
   12.2 Worst Case
13.0 Financial Addendums
   13.1 Assumptions
   13.2 Ratios
   13.3 Income Statement Comparison
   13.4 Balance Sheet Comparison

   Business Plan Charts


Describe the organization structure, facilities, equipment and number of personnel. Describe the key personnel in your development program, specifying their skills and responsibilities in the effort. Discuss the potential for losing key people through promotion, transfer or attrition, how you would respond if that occurred and what impact it would have on the program.

Key positions that need to be filled within the next twelve months should be described with an explanation of how you expect to fill the position.

Factors to consider:
Organization chart
Key management responsibilities
Key management capabilities
Vacancies to be filled
Group morale
Commitment to assigned projects
History of successes/failures
Stability of the group
Interaction with other organizations in the enterprise

Sample from CitiLoc, Inc.

Our development program will be directed by Mr. Jim Jones. Mr. Jones has a masters degree in computer science and has participated in the development of two major web sites.

We intend to hire two additional Internet development personnel and a data base management programmer. They will report to Mr. Jones, and all of them will work together with an outside consulting organization that will help to design and develop the web site.

We are located in a city that is very involved in high tech development projects and feel certain that we can find and hire qualified personnel quickly. We have talked with three Internet development consulting groups and will choose one of them as soon as we are funded.

When the development is complete we expect to be able to maintain and improve the web site with in-house personnel.

Data collection and population of the data base will be a very time intensive effort. Mr. Donald van Pelt will direct that effort. It is our intent to use about twenty five (25) temporary personnel hired either through personnel agencies or through our local university's job placement program. The personnel will all go through a three day training session explaining the project, the data we need from each city and how to make contact with city personnel. We have a data input form with very detailed instructions explaining the exact meaning and necessary content for each data field which our personnel will use to interface with the city personnel. Our objective is to complete the data collection effort in about nine months.