Business Plan Outline
1.0 Executive Summary
   1.1 Mission Statement
   1.2 The Enterprise
   1.3 Key Personnel
   1.4 The Market
   1.5 The Offering
   1.6 Marketing Strategy
   1.7 Competition
   1.8 Projections
   1.9 Resource Requirements
   1.10 Key Issues
2.0 The Enterprise
   2.1 Objectives
   2.2 History
   2.3 Organization
     2.3.1 Key Personnel
     2.3.2 Personnel Count
   2.4 Operations
   2.5 The Future
3.0 The Market
   3.1 Market Segments
   3.2 Prospects
   3.3 Prospect Objectives
   3.4 Segmentation
   3.5 Size
   3.6 Environment
   3.7 Alternatives
4.0 The Offering
   4.1 Description
   4.2 Market Status
   4.3 Value
   4.4 Cost to Produce
   4.5 Support
5.0 Marketing Strategy
   5.1 Targets
   5.2 Image
   5.3 Promotion
     5.3.1 Internet Web Site
     5.3.2 Publicity
     5.3.3 Advertising
   5.4 Pricing
   5.5 Sales
   5.6 Distribution
   5.7 Logistics
   5.8 Support
6.0 Competitive Analysis
7.0 Development Program
   7.1 Objectives
   7.2 Organization
   7.3 Market Status
   7.4 Schedules
   7.5 Technology
8.0 Operations / Production
   8.1 Organization
   8.2 Suppliers
   8.3 Sub-contractors
   8.4 Technology
   8.5 Quality
   8.6 Inventory
9.0 Investment Capital
   9.1 Initial Funding
   9.2 Use of Funds
   9.3 Return on Investment
10.0 Historical Financials
   10.1 Income Statement
   10.2 Balance Sheet
   10.3 Cash Flow
11.0 Financial Projections
   11.1 Year One Income Statement
   11.2 Year Two Income Statement
   11.3 Five Year Income Statement
   11.4 Year One Cash Flow
   11.5 Year Two Cash Flow
   11.6 Five Year Cash Flow
   11.7 Balance Sheet
12.0 Financial Alternatives
   12.1 Best Case
   12.2 Worst Case
13.0 Financial Addendums
   13.1 Assumptions
   13.2 Ratios
   13.3 Income Statement Comparison
   13.4 Balance Sheet Comparison

   Business Plan Charts

7.5 Technology


Describe any critical technologies involved in the development or operation of the offering. Discuss any patent or copyright considerations (whether they belong to the enterprise or are external) for development or operational technologies. Explain how you can protect your technologies from being used by others.

Factors to consider:
Use of proprietary technology, yours or another party's
Legal restrictions to use of any technology
Royalties for use of technology
New versus existing technology
If new technology, probability of success/failure
Is use of new technology consistent with production capabilities?
Need/availability of special equipment
Will technology be consistent with other industry standards?
Can you protect your technology: Patents, Copyrights, Trade secrets, Employee agreements?

Sample from CitiLoc, Inc.

The technology involved is all fairly straightforward. We will purchase our own Internet server, but will contract a local Internet service to provide the communications interface and to maintain our server. There are a number of software technologies involved including:

The Internet user interface which will require HTML and JavaScript expertise.

The data base storage and retrieval function which will require expertise in programming Active
Server Pages and whichever data base management software we select.

Security for our web site and for the data base. This will require expertise from both our personnel as well as the Internet service provider.

The e-commerce process which allows the customer to purchase the service on-line and then have secure and private access to the data base.

The process of registering our web site with each of the search engines and providing index information that will place us near the top of the search results.

It is also important that the whole project is designed to be "scalable". That is, as access demand increases there will be no problem expanding the resources to meet the demand.