Business Plan Outline
Non-disclosure
1.0 Executive Summary
   1.1 Mission Statement
   1.2 The Enterprise
   1.3 Key Personnel
   1.4 The Market
   1.5 The Offering
   1.6 Marketing Strategy
   1.7 Competition
   1.8 Projections
   1.9 Resource Requirements
   1.10 Key Issues
2.0 The Enterprise
   2.1 Objectives
   2.2 History
   2.3 Organization
     2.3.1 Key Personnel
     2.3.2 Personnel Count
   2.4 Operations
   2.5 The Future
3.0 The Market
   3.1 Market Segments
   3.2 Prospects
   3.3 Prospect Objectives
   3.4 Segmentation
   3.5 Size
   3.6 Environment
   3.7 Alternatives
4.0 The Offering
   4.1 Description
   4.2 Market Status
   4.3 Value
   4.4 Cost to Produce
   4.5 Support
5.0 Marketing Strategy
   5.1 Targets
   5.2 Image
   5.3 Promotion
     5.3.1 Internet Web Site
     5.3.2 Publicity
     5.3.3 Advertising
   5.4 Pricing
   5.5 Sales
   5.6 Distribution
   5.7 Logistics
   5.8 Support
6.0 Competitive Analysis
7.0 Development Program
   7.1 Objectives
   7.2 Organization
   7.3 Market Status
   7.4 Schedules
   7.5 Technology
8.0 Operations / Production
   8.1 Organization
   8.2 Suppliers
   8.3 Sub-contractors
   8.4 Technology
   8.5 Quality
   8.6 Inventory
9.0 Investment Capital
   9.1 Initial Funding
   9.2 Use of Funds
   9.3 Return on Investment
10.0 Historical Financials
   10.1 Income Statement
   10.2 Balance Sheet
   10.3 Cash Flow
11.0 Financial Projections
   11.1 Year One Income Statement
   11.2 Year Two Income Statement
   11.3 Five Year Income Statement
   11.4 Year One Cash Flow
   11.5 Year Two Cash Flow
   11.6 Five Year Cash Flow
   11.7 Balance Sheet
12.0 Financial Alternatives
   12.1 Best Case
   12.2 Worst Case
13.0 Financial Addendums
   13.1 Assumptions
   13.2 Ratios
   13.3 Income Statement Comparison
   13.4 Balance Sheet Comparison

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2.3.1 Key Personnel

Explanation

For each of the key personnel describe their functional responsibilities, how their experience prepares them for these responsibilities and their operational objectives for the next 12 months. The objectives should be measurable and the personnel prepared to review them at any time.

Factors to consider:
Name
Age
Marital status
Children
Education
Work experience
Position title
Placement in organization structure
Management responsibilities
Achievements

Key positions that need to be filled within the next twelve months should be described with an explanation of how you expect to fill the position.

Factors to consider:
Position title
Placement in organization structure
Experience level required
Management responsibilities
Staffing from inside or outside
Use of professional recruiters
Desired date for staffing
Drop dead date for staffing

Sample from CitiLoc, Inc.

Mark Hanson, age 33, has a masters degree in political science, and has been the marketing director and chief operating officer of two successful businesses. His latest business was recently sold to XYZ, Corp. and Mr. Hanson chose to leave his position there in favor of starting CitiLoc. He is the president and COO of CitiLoc.

Jim Jones, age 30, has a masters degree in computer science and has participated in the development of two major web sites. He is a vice president and will be responsible for the initial development of our web site and thereafter the maintenance and expansion of the services we will offer.

Donald van Pelt, age 28, is a vice president and will direct the effort of data collection and population of the data base. Mr. van Pelt has a degree in economics and has worked with the city of Austin, Texas for four years. For the last two years he has been involved in the area of attracting and working with businesses that are considering locating a facility in the Austin area.

Jessica Lane, age 31, is a vice president and will be responsible for marketing, sales and public relations. Ms. Lane has a degree in public relations and has been working with an established company for three years as their director of marketing. She helped this company modify and expand their sales program from a field sales force orientation to a broader web based approach.

During the first year of operation, we will contract with two outside agencies to help us with the development program. One will supply 3-4 personnel to assist in the design and development of the web site. The other will supply about 25 personnel to collect information about the cities and enter it into the data base.

We will need to hire one other key manager prior to the end of the first year, responsible for finance and accounting. Mark Hanson will handle these responsibilities until such a person is hired.