Business Plan Outline
1.0 Executive Summary
   1.1 Mission Statement
   1.2 The Enterprise
   1.3 Key Personnel
   1.4 The Market
   1.5 The Offering
   1.6 Marketing Strategy
   1.7 Competition
   1.8 Projections
   1.9 Resource Requirements
   1.10 Key Issues
2.0 The Enterprise
   2.1 Objectives
   2.2 History
   2.3 Organization
     2.3.1 Key Personnel
     2.3.2 Personnel Count
   2.4 Operations
   2.5 The Future
3.0 The Market
   3.1 Market Segments
   3.2 Prospects
   3.3 Prospect Objectives
   3.4 Segmentation
   3.5 Size
   3.6 Environment
   3.7 Alternatives
4.0 The Offering
   4.1 Description
   4.2 Market Status
   4.3 Value
   4.4 Cost to Produce
   4.5 Support
5.0 Marketing Strategy
   5.1 Targets
   5.2 Image
   5.3 Promotion
     5.3.1 Internet Web Site
     5.3.2 Publicity
     5.3.3 Advertising
   5.4 Pricing
   5.5 Sales
   5.6 Distribution
   5.7 Logistics
   5.8 Support
6.0 Competitive Analysis
7.0 Development Program
   7.1 Objectives
   7.2 Organization
   7.3 Market Status
   7.4 Schedules
   7.5 Technology
8.0 Operations / Production
   8.1 Organization
   8.2 Suppliers
   8.3 Sub-contractors
   8.4 Technology
   8.5 Quality
   8.6 Inventory
9.0 Investment Capital
   9.1 Initial Funding
   9.2 Use of Funds
   9.3 Return on Investment
10.0 Historical Financials
   10.1 Income Statement
   10.2 Balance Sheet
   10.3 Cash Flow
11.0 Financial Projections
   11.1 Year One Income Statement
   11.2 Year Two Income Statement
   11.3 Five Year Income Statement
   11.4 Year One Cash Flow
   11.5 Year Two Cash Flow
   11.6 Five Year Cash Flow
   11.7 Balance Sheet
12.0 Financial Alternatives
   12.1 Best Case
   12.2 Worst Case
13.0 Financial Addendums
   13.1 Assumptions
   13.2 Ratios
   13.3 Income Statement Comparison
   13.4 Balance Sheet Comparison

   Business Plan Charts

5.8 Support


There is always a need to provide customer support. Describe your policy for product or service warranty and what form of support will be required to meet the warranty commitments including organization structure, personnel, experience, size and location.

Factors to consider:
Warranty commitments
In-house versus on-site support
Service after warranty
Proof of purchase
Delivery to and from service area
Parts sales
Parts inventories
Service site locations
Service personnel experience requirements
Education of service personnel

Sample from CitiLoc, Inc.

Support falls into two categories.

Cities who wish to add or modify information stored in the data base will interface with one of our personnel who has been assigned as their personal representative. New or changed data will be reviewed with the customer to confirm its validity and then entered into the data base, usually on the same day it is provided. City personnel can contact their personal representative at any time with questions or data changes. We will initiate contact with each city at least every six months to determine if the data base needs any changes.

Business users may have problems using the search tools or have questions regarding the data. If so, there is an on-line help facility that will answer most questions. There will also be an email facility that allows the user to pose a question via e-mail. Our commitment will be to respond to all e-mail queries within 24 hours. If neither of those methods satisfy the user, we will also have a 1-800 customer support line that will be available during normal working hours (7AM to 7PM CST).