Business Plan Outline
Non-disclosure
1.0 Executive Summary
   1.1 Mission Statement
   1.2 The Enterprise
   1.3 Key Personnel
   1.4 The Market
   1.5 The Offering
   1.6 Marketing Strategy
   1.7 Competition
   1.8 Projections
   1.9 Resource Requirements
   1.10 Key Issues
2.0 The Enterprise
   2.1 Objectives
   2.2 History
   2.3 Organization
     2.3.1 Key Personnel
     2.3.2 Personnel Count
   2.4 Operations
   2.5 The Future
3.0 The Market
   3.1 Market Segments
   3.2 Prospects
   3.3 Prospect Objectives
   3.4 Segmentation
   3.5 Size
   3.6 Environment
   3.7 Alternatives
4.0 The Offering
   4.1 Description
   4.2 Market Status
   4.3 Value
   4.4 Cost to Produce
   4.5 Support
5.0 Marketing Strategy
   5.1 Targets
   5.2 Image
   5.3 Promotion
     5.3.1 Internet Web Site
     5.3.2 Publicity
     5.3.3 Advertising
   5.4 Pricing
   5.5 Sales
   5.6 Distribution
   5.7 Logistics
   5.8 Support
6.0 Competitive Analysis
7.0 Development Program
   7.1 Objectives
   7.2 Organization
   7.3 Market Status
   7.4 Schedules
   7.5 Technology
8.0 Operations / Production
   8.1 Organization
   8.2 Suppliers
   8.3 Sub-contractors
   8.4 Technology
   8.5 Quality
   8.6 Inventory
9.0 Investment Capital
   9.1 Initial Funding
   9.2 Use of Funds
   9.3 Return on Investment
10.0 Historical Financials
   10.1 Income Statement
   10.2 Balance Sheet
   10.3 Cash Flow
11.0 Financial Projections
   11.1 Year One Income Statement
   11.2 Year Two Income Statement
   11.3 Five Year Income Statement
   11.4 Year One Cash Flow
   11.5 Year Two Cash Flow
   11.6 Five Year Cash Flow
   11.7 Balance Sheet
12.0 Financial Alternatives
   12.1 Best Case
   12.2 Worst Case
13.0 Financial Addendums
   13.1 Assumptions
   13.2 Ratios
   13.3 Income Statement Comparison
   13.4 Balance Sheet Comparison

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3.0 The Market

Explanation

Describe the general characteristics of the distinct segments of prospects that make up the market for your offerings.

Factors to consider:
Extent of market (local, regional, national, international)
General description of segments
Current versus new customers
Size of the typical prospect
Prospect profitability
Current ability of prospects to use your offerings
Prospect's incentive to buy
Prospect's decision process

Sample from CitiLoc, Inc.

Our market involves two segments; cities and businesses. The cities will provide about 10% of our service income with businesses providing the rest.

Cities will find this of value because they will be able to present their information in a format specifically designed to assist and attract businesses. Businesses will derive great value from the service because, from a single source, they will be able to evaluate all of the major cities in the United States against a wide variety of selection criteria.

Our objective is to have over 500 cities represented in our data base and between 1,000 and 2,000 businesses using the data base annually to assist in their location of a new operations site.

The modern business world is focusing on communications and information technology as the driving force for growth. Support for this growth involves production of communications equipment, data storage equipment, computers (and related technologies such as chips, monitors, etc.), software and much more. Because these businesses are accustomed to using high-tech solutions for their business, we believe they will embrace our service when planning their expansion.

Alternatives, such as individual city web sites and city information packets represent competition, however the benefits of our centralized data base of all the cities far outweighs the effort involved in using these alternatives.