Business Plan Outline
Non-disclosure
1.0 Executive Summary
   1.1 Mission Statement
   1.2 The Enterprise
   1.3 Key Personnel
   1.4 The Market
   1.5 The Offering
   1.6 Marketing Strategy
   1.7 Competition
   1.8 Projections
   1.9 Resource Requirements
   1.10 Key Issues
2.0 The Enterprise
   2.1 Objectives
   2.2 History
   2.3 Organization
     2.3.1 Key Personnel
     2.3.2 Personnel Count
   2.4 Operations
   2.5 The Future
3.0 The Market
   3.1 Market Segments
   3.2 Prospects
   3.3 Prospect Objectives
   3.4 Segmentation
   3.5 Size
   3.6 Environment
   3.7 Alternatives
4.0 The Offering
   4.1 Description
   4.2 Market Status
   4.3 Value
   4.4 Cost to Produce
   4.5 Support
5.0 Marketing Strategy
   5.1 Targets
   5.2 Image
   5.3 Promotion
     5.3.1 Internet Web Site
     5.3.2 Publicity
     5.3.3 Advertising
   5.4 Pricing
   5.5 Sales
   5.6 Distribution
   5.7 Logistics
   5.8 Support
6.0 Competitive Analysis
7.0 Development Program
   7.1 Objectives
   7.2 Organization
   7.3 Market Status
   7.4 Schedules
   7.5 Technology
8.0 Operations / Production
   8.1 Organization
   8.2 Suppliers
   8.3 Sub-contractors
   8.4 Technology
   8.5 Quality
   8.6 Inventory
9.0 Investment Capital
   9.1 Initial Funding
   9.2 Use of Funds
   9.3 Return on Investment
10.0 Historical Financials
   10.1 Income Statement
   10.2 Balance Sheet
   10.3 Cash Flow
11.0 Financial Projections
   11.1 Year One Income Statement
   11.2 Year Two Income Statement
   11.3 Five Year Income Statement
   11.4 Year One Cash Flow
   11.5 Year Two Cash Flow
   11.6 Five Year Cash Flow
   11.7 Balance Sheet
12.0 Financial Alternatives
   12.1 Best Case
   12.2 Worst Case
13.0 Financial Addendums
   13.1 Assumptions
   13.2 Ratios
   13.3 Income Statement Comparison
   13.4 Balance Sheet Comparison

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4.0 The Offerings

Explanation

Address capabilities relative to competition, industry standards, environmental influences and the impact on the user's day-to-day operations.

Factors to consider:
Benefit to user
Comparison to competition
Patent/trademark
Adherence to industry standards
Emotional/visual appeal
Environmental influences
Ease of use
Impact on user operations
Use of proprietary technology
Pricing

Sample from CitiLoc, Inc.

CitiLoc will provide, via the Internet, a service to both cities and businesses that helps cities attract new business and businesses determine which city is best for them. Getting started will involve setting up a web site, finalizing data base design, contacting city management, collecting city data and entering it into the data base, developing the user interface, insuring the security of the data and making sure that our web site is properly indexed in all of the most popular search engines.

This service is valuable to a city because it provides an opportunity for them to present their information to a wide audience of potential new businesses. Businesses benefit by having essential city information available in one data base. They will have the ability to specify qualifying criteria and get a list of cities that meet those criteria.

Initially the collection, organization and entry of data about the cities will be very time and people intensive. We estimate that each new city we add to the data base will require about two man weeks (on the average) of effort. It will require about one year to construct a database with enough information to be of interest to businesses. Once the data base is on-line, a primary service objective will be to review the information on every city no less than once every six months. In addition we encourage the cities to provide us with updated information anytime a change occurs (especially personnel changes).