Business Plan Outline
Non-disclosure
1.0 Executive Summary
   1.1 Mission Statement
   1.2 The Enterprise
   1.3 Key Personnel
   1.4 The Market
   1.5 The Offering
   1.6 Marketing Strategy
   1.7 Competition
   1.8 Projections
   1.9 Resource Requirements
   1.10 Key Issues
2.0 The Enterprise
   2.1 Objectives
   2.2 History
   2.3 Organization
     2.3.1 Key Personnel
     2.3.2 Personnel Count
   2.4 Operations
   2.5 The Future
3.0 The Market
   3.1 Market Segments
   3.2 Prospects
   3.3 Prospect Objectives
   3.4 Segmentation
   3.5 Size
   3.6 Environment
   3.7 Alternatives
4.0 The Offering
   4.1 Description
   4.2 Market Status
   4.3 Value
   4.4 Cost to Produce
   4.5 Support
5.0 Marketing Strategy
   5.1 Targets
   5.2 Image
   5.3 Promotion
     5.3.1 Internet Web Site
     5.3.2 Publicity
     5.3.3 Advertising
   5.4 Pricing
   5.5 Sales
   5.6 Distribution
   5.7 Logistics
   5.8 Support
6.0 Competitive Analysis
7.0 Development Program
   7.1 Objectives
   7.2 Organization
   7.3 Market Status
   7.4 Schedules
   7.5 Technology
8.0 Operations / Production
   8.1 Organization
   8.2 Suppliers
   8.3 Sub-contractors
   8.4 Technology
   8.5 Quality
   8.6 Inventory
9.0 Investment Capital
   9.1 Initial Funding
   9.2 Use of Funds
   9.3 Return on Investment
10.0 Historical Financials
   10.1 Income Statement
   10.2 Balance Sheet
   10.3 Cash Flow
11.0 Financial Projections
   11.1 Year One Income Statement
   11.2 Year Two Income Statement
   11.3 Five Year Income Statement
   11.4 Year One Cash Flow
   11.5 Year Two Cash Flow
   11.6 Five Year Cash Flow
   11.7 Balance Sheet
12.0 Financial Alternatives
   12.1 Best Case
   12.2 Worst Case
13.0 Financial Addendums
   13.1 Assumptions
   13.2 Ratios
   13.3 Income Statement Comparison
   13.4 Balance Sheet Comparison

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4.3 Value

Explanation

Explain why the product or service is of value to a purchaser and attempt to present the value in measurable terms. For example, a product might "reduce rejects by 20% and eliminate one person from each assembly line". A service might "educate middle management in personnel review techniques, thus significantly reducing employee dissatisfaction". Your explanations should be specific and detailed.

Factors to consider:
Trial usage
Measurable results
Impact on buyer's operation/product
Time required to benefit
Return on investment
$$$ savings
Useful life of offering
Installation considerations
Education of purchaser or purchaser's employees
Maintenance requirements
Technical assistance requirements

Sample from CitiLoc, Inc.

This service is valuable to a city because it provides an opportunity for them to present their information to a wide audience of potential new businesses. If they so choose they can also get information comparing what their city has to offer a new business with all other cities in the data base.

Businesses benefit by having essential city information available in one data base. They will have the ability to specify qualifying criteria and get a list of cities that meet those criteria. When they have chosen their target cities they will have access to the information necessary to contact the appropriate city personnel to begin discussions. For each business a "customized" and secure interface will be created at the time they begin their city search. Each time they re-enter the web site they will have access to all the information they collected in prior visits.